Too often vendors have long and onerous requirements for their partners to “qualify” to them to sell their solutions. While I agree that it makes sense to set expectations between vendors and partners, vendors need to appreciate that partners are the feet on the street whose reputation is at stake every time they propose a solution to their customer. As Lenin mentioned in his last post, commitment to the channel is of paramount importance for any MSP or MHP because nothing causes more heartache than a vendor who ends up competing with their partners from time to time.
Beyond building a great technology platform, arguably the most impactful thing a vendor can do for his partners is to provide leads. As vendors implement broad marketing initiatives, they are invariably going to drive traffic from both partners and end users. How does a vendor capture this end user traffic and what does it do with it?
At Vembu, we now have link on our home page titled “Looking For Service Providers” which links to a form that helps end users connect with a service provider. If you have not already seen it, please check out the following link:
Looking for a Service Provider!
The intent of this form is to gather leads from customers looking for help protecting their data and then to distribute those leads to our Service Provider partners quickly. Vembu will distribute these leads based on interacting with our partners and understanding which MSPs are best suited to respond to the lead based on geographic location and technical capability. Vembu is committed to helping our MSPs succeed. This is why we build and execute our roadmap based on partner input and why we want to help drive the successful services business with our partners.
Vembu Pro Online Backup Service allows Value Added Resellers and Managed Service Providers to offer online backup service to their customers without worrying about storage or hardware infrastructure.
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