Summary

BDRSuite (www.bdrsuite.com/vembu-bdr-suite/ ) has fully transitioned to a 100% channel-only business model, exclusively delivering products through channel partners (Distributors, Resellers, and Managed Service Providers). This shift allows BDRSuite to expand globally by building on partner relationships, creating more opportunities for partners, and making it easier for businesses to adopt our solutions through experienced partners. This approach maximizes partner profitability, strengthens regional support, and enhances customer satisfaction. We are committed to investing in our partners to help them create better customer value.

BDRSuite is excited to announce its shift to a 100% Channel-Only strategy, delivering products exclusively through our channel partners—Distributors, Resellers, and Managed Service Providers. Our channel partners have played a key role in our global success, helping us expand our product reach. With this strategic shift, we are doubling down on empowering our partners for continued growth and success.

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The core objective of this channel-only model is to enhance localized support, maximize partner profitability, and make our marketing efforts more effective, ultimately driving business growth. This shift is a commitment to enabling our partners to thrive in the long term.

In this article, we’ll explore why we are making this change and how it benefits our partners.

Why Are We Making This Shift?

Channel partners bring valuable relationships and expertise in their local markets. This shift enables BDRSuite to expand globally by leveraging trusted partners who introduce our solutions with credibility. Through their deep market knowledge, we ensure our solutions are tailored to meet customer needs.

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Strengthening Regional Support

When customers purchase a product, they expect quick deployment and readily available support. While our 24/7 team is always available, regional partners ensure faster assistance from trusted local experts, providing instant resolutions and a smoother experience. This approach not only enhances the customer experience but also builds long-term trust.

Maximizing Partner Profitability

Our partners are at the heart of our business, and their success directly drives ours. By eliminating direct sales efforts and fully embracing the channel model, we give partners the opportunity to maximize their profitability. As our partners grow, customers benefit from high-quality service, and BDRSuite can focus on continually improving its offerings.

Key Pillars of Our Channel-Only Model

  • Higher Profit Margins: Competitive pricing models, including pay-as-you-go options, volume-based discounts, and special pricing on renewals, allow partners to maximize profitability
  • Deal Registration Program: Our deal registration program protects partners’ sales efforts and ensures better pricing advantages, enhancing revenue opportunities
  • Lead-Sharing Programs: Pre-qualified leads help partners accelerate their sales pipelines
  • Priority Technical Support: Dedicated technical support with faster response times and 24/7 assistance ensures quick issue resolution and minimizes downtime for customers
  • Product Training and Certifications: Our training sessions and certification programs keep partners informed on product updates, industry trends, and competitive positioning. This equips partners to market, implement, and manage BDRSuite more effectively, strengthening customer trust
  • Sales & Marketing Enablement: Partners receive partner-ready sales and marketing materials, including customizable templates, whitepapers, case studies, data sheets, social media banners, and videos
  • Joint Marketing Initiatives: We collaborate with partners on promotions, webinars, and digital campaigns to expand reach and drive lead generation
  • Partnering Tech Meetups & Events: We support joint partner events and participation in industry tech shows, expos, and tradeshows to facilitate networking and create high-quality business opportunities
  • Dedicated Channel Account Managers: Each partner is assigned a dedicated account manager for personalized support and market insights
  • Exclusive NFR Licenses: Partners receive access to NFR licenses to experience BDRSuite products firsthand and conduct live demonstrations for their clients

A Win-Win Business Model

This transition to a 100% channel-only model is a win-win for everyone involved. Customers benefit from faster local support, expert guidance, and a seamless service experience through trusted partners. Partners maximize profitability and build long-term growth, while BDRSuite continues to drive innovation and empower its partners to succeed.

For Customers:

  • Expert consultation and a hassle-free service experience

For Partners:

  • Maximized profitability and long-term growth through our channel-only approach

BDRSuite’s move to a 100% channel-only model is more than just a strategic decision—it is a commitment to building stronger relationships, offering better customer experiences, and ensuring sustainable growth. Our partners are an extension of our brand, and by empowering them, we ensure that businesses worldwide receive the best backup and disaster recovery solutions available.

If you’re a channel partner or Managed Service Provider (MSP) looking to add backup and DR solutions to your portfolio, sign up (www.bdrsuite.com/partner-signup/)for our partner program today and be part of BDRSuite’s success story.

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