We do understand that there are various underlying factors for a business which keep things kicking and alive. People do list out their forte based on their industries. Hospitality folks would say that location is their biggest factor, IT people would bank upon hassle-free products, consultants would say that employee brains are the biggest driving factor and there are others who would emphasize on brand etc. We can definitely agree that all efforts are directed towards a common motive – Customers.
No business can thrive without customers. It requires a great deal to acquire a new customer and also to retain an existing one. Even large organizations feel that it is suicidal to lose customers as it will impact the very foundation of a company. Marketing experts feel that for any new organization to remain in any business, they should religiously follow the principle – Never lose track of your customers.
As we know that we live in a highly competitive and digitized world, it literally aches to lose even a single customer and surprisingly, a customer can leave for a single big reason – Ignorance. Hard-hitting though, but it is an inevitable truth that if you are not serious about guarding your list of customers, you are in for a big pitfall. If you are looking for a simple answer on never losing track of any customers, then CRM is something that you should consider. The below reasons list as to why CRM is the backbone of any business.
- Customer data – An asset: Spreadsheets, business cards are obsolete in this era of rapid pace and change. You can never risk of losing customer data and that’s where CRM plays a pivotal role. What if, the person whom you entrusted with all the important data leaves the job and you are left clueless. The contacts were stored locally ,important contacts were not registered appropriately and now this is mayhem for any business. CRM is a big solution for such criticalities
- Keep your leads warm: Do you really know when your lead is ready to be a potential customer? If not today, probably tomorrow. So keep your leads warm till then. Organize and categorize them with some basic categories like customers, lost customers, prospects, inactive customers, partners etc. You can also divide your customers based on your needs and you can then apply your strategy accordingly.
- Track all interaction: Something which really irritates a customer is when he needs to explain his issue from the beginning to every person in the organization. When a representative from the company informs to the customer that he knows his issue from where the earlier representative left, the customer feels confident and important and this builds a long-term relationship.
- CRM explores possibilities: A “No” is most likely a “Not today” statement and hence CRM is important to keep the prospects in reach. You might devise new plans for them and all would be a possibility if the prospects and their responses are recorded properly.
Now there are various CRM tools in the industry and it takes some right moves to choose the best one.Apparently, you may would like to check out features of such CRM at Vembu CRM Suite.
To learn more about Vembu CRM HelpDesk, visit: CRM Helpdesk
Got questions? Email us at: vembu-support@vembu.com for answers.
Follow our Twitter and Facebook feeds for new releases, updates, insightful posts and more.
