Can an Apple be awarded in the ‘Best Orange’ Category? If yes, then that’s what is happening in the online backup industry. With the advent of Online Marketing and Search Engines, people start to plug in their service into categories that don’t fit their core business just for gaining Online Reputation. One such classic example for this situation is the awards announced by the Online Backup Directory for the Jan 2010’s ‘Most Popular Online Backup Company’ category. The results for this award can be viewed at: http://www.onlinebackupdir.com/news/ShowItem.aspx?ID=28499.
Now, if you go through the list of companies that received this award, the first and second place for this award was given to RackSpace and SuperbHosting respectively. RackSpace and SuperbHosting are Web & Managed Hosting companies and I am not sure how these companies got through to the ‘5 Most Popular Online Backup Companies’ list. Now this is a clear indication that people who worked out this award don’t seem to understand the difference between Hosting and Online Backup Service. These kinds of awards only mislead the readers with wrong information.
If you would like to know more information on how these companies were selected in the 5 most popular online backup companies, here it is, in their own words, “Our most popular list is decided by the number of votes a company receives and the amount of times their profile page has been viewed each month. This ensures that every month we provide an up to date list of the leading hosting companies.” Just for the sake of gaining online reputation, companies start to sell these ‘wrong category awards’.
Also there was an online backup interview conducted by OnlineBackupDir with RackSpace and guess what, there was not even a single question on ‘Online Backup’. Check out the interview at: http://www.onlinebackupdir.com/search/profile.aspx?spid=170 . This is simply childish and hope that Online Backup Directory will correct its categories and award selection process at least in their future announcements.
Vembu Home is the only FREE consumer backup solution for free local backups and optional Amazon Cloud backups. Get your FREE COPY now.
