Dramatic advancements in the field of information technology and the evolution of social media have altered the landscape of business marketing considerably. People are relying more and more on social media sites like Facebook, Twitter, LinkedIn etc for news updates, to discuss products, get advice and provide recommendations. All this is slowly rendering traditional marketing methods obsolete.
Impacts of Social Media on Business:
According to McKinsey’s research on social media marketing states, companies who maintained a strong social presence achieved 48 percent increase in business lead generation and 24 percent increase in revenue. Another study on Twitter states that about 67 percent of twitter users are more likely to buy from the brands they follow on Twitter. Four out of five (79 percent) recommend brands they follow/buy and about 69 percent start following other brands based on these recommendations.
The above statistics leave little doubt that social media marketing has accelerated the rate at which:
- Information is shared.
- Relationships are developed with customers.
- Businesses are impacted.
Social Desk:
Social Media Management Software (SMMS) help organizations create and manage social accounts on Facebook, Twitter, LinkedIn, etc from a single centralized portal. A business can execute collaborated campaigns across multiple channels, closely monitor customers, identify opportunities, assess competitor activity, provide information on emerging trends, track conversations or poll customers about specific topics, brands or products.
Vembu Social Desk:
In the current climate, a dynamic Social Desk is an essential component for any organization to make itself omnipresent in social channels and scale the business globally. With this in mind, Vembu has designed it’s Social Desk to maximize customer engagement with essential listening and engaging capabilities across different social networks in one place. This tool is scheduled to be released shortly and will change the way you do business. Stay tuned.
For questions and comments, please email – vembu-support@vembu.com
