Consider you are a consumer, and are interested in purchasing a product that you have no experience with, but you still want it for the features it is said to offer. What will be your chances to go for it?
You will make sure that the product is the best possible value by analyzing the credibility of its brand name, verifying its performance, durability and technical issues through forums & review pages and by looking for the warranty period it promises to cover.
Importance of CRM Software
There is an even more important aspect to what customers need to look for in a service product – customer support. Support staff are expected to be available in order to make product sales reach expected margins. One could simply ask, “does support have that much importance over a product’s reach?” The answer is – absolutely.
Consider this: If you are having an issue in the product, whom you can contact to sort it out? If a manual or a help document can’t assist you with your doubts regarding the product functionality and features, what is your next action plan?
The obvious answer to these questions is contacting customer support. Customer Relationship Management (CRM) plays a crucial role in customer satisfaction. There are various needs of a CRM Software that needs to be maintained by a company, which can be categorized as the following three features:
- Sales support
- Customer support
- Social support
Vembu SalesDesk
This is used to log sales details regarding a customer’s purchase, the potentiality of a customer in purchasing your product and all forecast details of a month’s sales reports and determining the target yet to achieve. The monthly lead generation report maintains contact and follow up details of sales along with a log for the opportunity level of a potential customer. All the above mentioned features comprise a sales desk on the whole. This helps a company to maintain an effective sales environment.
Vembu HelpDesk
This is used for answering customer queries and issues related to the product or service. You have a log history of customer queries so that you not only have an idea about the severity of the case history, but also the frequency of the customer’s issues reappearance. This will help you assist customers on a prioritized basis. It will also help you to identify spam customers who often come up with falsifying issues about the product or service.
Along with this you can assist customers by prioritizing them based on their purchase potentiality. We are among the very few vendors on market who provide CRM Software with both sales and help desk available as one product. This gives you an added advantage.
Vembu SocialDesk
This is the newest and coolest feature of our CRM Software suite. Vembu SocialDesk lets a customer take advantage of social networks in order to stay connected with the company by being able to interact directly with the support staff. The company can monitor and engage with customer interactions in one central location. It also provides an open door to discussions regarding products and services between a customer and a company.
When it comes to customer relationship, we have two mottos:
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
-Steve Jobs, Apple
“Your most unhappy customers are your greatest source of learning.”
–Bill Gates, Microsoft
These two statements clearly state what a CRM Software is all about, and we assure you that Vembu CRM is a place where you start building personal relationships with each of your customers.
