What is Social Media Marketing?
The term itself is comprised of three key points that when combined together form a function that gains internet traffic and attention to a business. We’re living in a time where social media is popular and accessible across different age groups and the reach is considerably very high, connecting millions of people.
But people often mistake social media marketing as mere numbers like page likes and follower count as what social media can garner. But social media marketing can actually do wonders, it is all about connecting with people and engaging them via a central medium.
Facebook:
Share – helps to spread positive WOM (word of mouth) which improves brand recognition.
Likes – helps to estimate the organic reach and impression a company made via social profile (post reach via analytics is a separate measure).
Comment – plays a dual role. Customers express their expectations, likes/dislikes, inquires, appreciates a business/product/service via comments where as the page admin (business holder/product/service provider) responds to customer comments in order to assure a transparency model. At the end of the day, the comments section engages people to have active conversations.
Twitter:
Twitter works similar to facebook with retweets, favorites with reply replacing share, likes and comments, but covers a different target demographic.
Vembu Social Desk and social media marketing:
Vembu Social Desk is a product of Vembu CRM that helps in utilizing information we get via social media marketing to make business constructive to the fullest extent. Vembu Social Desk links all your social profiles together in one place (twitter, Facebook, LinkedIn and more) and helps to maintain a central database to learn what the world is saying about your business, product or service.
Vembu Social Desk provides overall social media data as statistics via reports and dashboards. This helps to analyse the reach of a business among different demographics.
It also links the social profiles of a customer together which helps us to determine the customer value and their expectations which in-turn helps us categorize leads.
Responding to customer queries in one click is possible for twitter, facebook and LinkedIn.
A central access to all social platforms improves your engagement with customers highly.
Statistics reports helps in creating innovative marketing strategies and sales ideas, Vembu Social Desk helps in implementing those ideas in an easy way.
To learn more about Vembu Social Desk, mail us at:vembu-support@vembu.com.
For sales related enquiries, mail us at: vembu-sales@vembu.com.
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